Building the Private Market Infrastructure for the Modern Investor
We started Allocate because, despite having access to top-tier institutions and decades of industry experience, we couldn’t build the kind of private markets portfolio we actually wanted. Whether working through private banks, wirehouses, or traditional advisors, the experience was always the same - basic portfolio options, low-quality private offerings, little to no personalization, and very limited flexibility around liquidity. It was clear that the infrastructure of private markets was built for large institutions - not for individuals or families who wanted to take a thoughtful, long-term approach to wealth creation.
At the same time, the individual investor segment has become too big to ignore. Family offices and high-net-worth individuals now control over $50 trillion in assets, but hold less than 5% in private investments. This isn’t just an access problem. It’s a structural gap. The systems and tooling simply haven’t been designed for this new investor base.
As investor behavior continues to shift, the market needs a new model - one that makes private markets accessible, personalized, intelligent, and manageable. That’s what we’re building at Allocate.
Our goal is to become the infrastructure powering the future of private investing - regardless of whether an investor works with an advisor or chooses to go direct. Today, we support both channels because we believe both need modern tools:
Through our white-labeled platform for RIAs, we empower wealth advisors to offer a truly modern private markets experience to their clients.
Through our own affiliated RIA, we serve a select group of family offices and UHNW individuals directly. This isn’t a competitive channel - it’s a strategic feedback loop. It allows us to deeply understand the investor experience and continuously improve the product that all our partners use.
Most importantly, Allocate is a full-stack operating system for private markets, not another fund distribution marketplace - built from the ground up to support high-quality portfolio construction, liquidity planning, analytics, and long-term management.
What Makes Allocate Different
1. Personalized Portfolio Construction
We help investors and advisors build institutional-quality portfolios that reflect individual goals and constraints:
Risk tolerance
Return expectations
Liquidity needs
Time horizon and involvement level
Tax considerations
Biases
We support a wide range of private market strategies - from venture capital and private equity to private credit and secondaries - and help guide optimal allocations across them.
2. Intelligent Infrastructure
We are building full stack to support thoughtful investing:
Onboarding and dynamic investor profiling
Smart modeling tools to project exposure, cash flows, and liquidity
Real-time monitoring and portfolio reporting
AI-driven recommendations aligned to investor profiles
Liquidity structuring (including lending and secondary solutions)
3. Modern OS for RIAs and Family Offices
For advisors and family offices, Allocate acts as the modern operating system behind their private markets strategy. We power everything from digital onboarding and subscription document execution to integrated KYC/AML, compliance workflows, and performance reporting. Advisors get a streamlined backend that not only supports execution but also surfaces real-time insights to help them proactively manage client portfolios. Under the hood, our platform is deeply data-driven - we collect and structure information from fund managers (including performance data, terms, and historical cash flows), investor behavior and preferences, and broader market benchmarks. This foundation enables a shift from reactive investing to proactive, intelligent portfolio construction - making private markets more transparent, dynamic, and personalized for every investor.
If you're building for the long term and want infrastructure that’s actually designed around your needs, we’d love to connect. Get in touch here.
MARKET COMMENTARY
Any opinions, assumptions, assessments, statements or the like (collectively, “Statementsˮ) regarding market condition, future events or which are forward-looking, including Statements about investment processes, investment objectives, goals or risk management techniques, constitute only the subjective views, beliefs, outlooks, forecasts, projections, estimations or intentions of Allocate Management, should not be relied on, are subject to change due to a variety of factors, including fluctuating market conditions and economic factors, and involve inherent risks and uncertainties, both general and specific, many of which cannot be predicted or quantified and are beyond Allocateʼs control. Allocate undertakes no responsibility or obligation to revise or update such Statements. Statements expressed herein may not be shared by all personnel of Allocate.